CHARLES & COLVARD
Graphic Designer & Email Marketing Specialist
Responsible for creating cross channel marketing creatives including website, email, paid social and search, and video animation. I also worked on a company rebrand, created a virtual consultation service, and revamped the product packaging.
Website Management
Participated in a complete company rebrand and launched a new website including a new product line - Caydia™ Lab Grown Diamonds
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Rebrand included logo design, word mark design, color scheme selection, image selection, new look and feel for the brand
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Website maintenance and weekly updates
Charlesandcolvard.com current homepage design as of 11/7/20.
Virtual Bridal Ring Consultation
Responsible for the creation and execution of the Virtual Bridal Ring Consultation service.
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This service provides customers with the option of a one-on-one video session with the merchandising and product manager to help select the product that best fits their desires.
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The goal was to simplify the ring buying process for customers since this is primarily an e-commerce driven business
Iconography Design and Logo Word Mark
Jewelry Packaging
Responsible for the design and execution of the packaging brochures and all insert cards associated with it.
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2 sets of brochures and cards branded for each collection